top things to do in Sapporo japan
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Introduction : Top Things to Do in Sapporo, Japan
Hey there, fellow travel enthusiast! Thinking about heading to Sapporo? You’re in for a treat! This gem on Japan’s northernmost island of Hokkaido offers an incredible mix of urban excitement, natural beauty, and some seriously amazing food. I’ve put together this guide to help you make the most of your trip to this winter wonderland that’s actually fantastic year-round.


Sapporo’s Winter Wonderland: The Snow Festival
Let’s kick things off with Sapporo’s most famous event – the Snow Festival! Have you ever seen ice sculptures the size of buildings? Well, you’re about to! Every February, Odori Park transforms into a magical winter wonderland with massive snow and ice sculptures that’ll blow your mind.
The main site at Odori Park features the most impressive sculptures, some reaching several stories high. Artists from around the world compete to create these frozen masterpieces, and walking among them at night when they’re all lit up is something you’ll remember forever.
If you’re brave enough to face Hokkaido’s winter temperatures (and yes, it gets COLD), you’ll be rewarded with an experience unlike any other. Just bundle up – I’m talking serious layers here. The festival gets crowded, so arrive early if you want those perfect Instagram shots without strangers photobombing you. 🙂
Beer Lover’s Paradise: Sapporo Beer Museum
Did you know that Sapporo is home to one of Japan’s oldest and most famous beer brands? The Sapporo Beer Museum isn’t just for beer enthusiasts – it’s a fascinating glimpse into Japanese brewing history.
Located in a beautiful red brick building that dates back to 1890, the museum walks you through the history of beer in Japan. The best part? The tasting session at the end! For a small fee, you can sample different Sapporo brews, including some limited editions you can’t find elsewhere.
Even if you’re not big on beer, the museum itself is architecturally stunning and surrounded by a pleasant garden area. It’s a nice break from temple-hopping and offers a different perspective on Japanese culture.
Odori Park: The Green Heart of the City
Stretching through downtown Sapporo for about 1.5 kilometers, Odori Park serves as the city’s green lung and community gathering spot. In summer, it’s filled with beautiful flower displays, while in winter, it transforms for the Snow Festival.
What makes this park special isn’t just its size but how it seamlessly blends with city life. One minute you’re shopping in a department store, the next you’re strolling among cherry blossoms or relaxing on a bench.
The park is also home to the Sapporo TV Tower, which offers spectacular views of the city and mountains beyond. Ever wondered what a city built on a perfect grid looks like from above? Here’s your chance to find out!
Foodie Heaven: Ramen Alley & Nijo Market
Okay, let’s talk about what might be the REAL reason to visit Sapporo – the food! First stop: Ramen Alley (Ganso Ramen Yokocho). This narrow lane packed with tiny ramen shops is where Sapporo’s famous miso ramen was born.
Each tiny shop seats maybe 10 people max, creating an intimate experience where you can watch your ramen being prepared right in front of you. The rich, miso-based broth topped with butter and corn is Hokkaido’s signature style, and it’s absolutely divine on a cold day.
For seafood lovers, Nijo Market is a must-visit. Smaller and more manageable than Tokyo’s famous Tsukiji, Nijo offers everything from fresh uni (sea urchin) to king crab. The market opens early, so get there around 7 AM for the freshest catch and to avoid crowds. Many stalls offer sample tastings, and you can even enjoy a seafood rice bowl for breakfast!
Mount Moiwa: Panoramic City Views
Want to see one of Japan’s top three night views? Head to Mount Moiwa! Just a short distance from downtown, this 531-meter mountain offers breathtaking panoramic views of the city, mountains, and Ishikari Bay.
The ropeway ride up is an experience itself, gliding above the treetops as the city unfolds beneath you. At the summit, there’s an observation deck with telescopes and a romantic “Bell of Happiness” that couples ring for eternal love.
Pro tip: Try to time your visit around sunset. You’ll get to see the city in daylight, during the magical “blue hour,” and then lit up at night – three completely different but equally stunning views.
Historical Journey: Historical Village of Hokkaido
Ever wondered what life was like in frontier-era Hokkaido? The Historical Village (Kaitaku-no Mura) on the outskirts of Sapporo lets you step back in time to when Hokkaido was being settled in the Meiji Period.
This open-air museum features over 60 period buildings that have been relocated from across Hokkaido. There’s a school, post office, fisherman’s house, and even a prison – all furnished as they would have been in the late 19th century.
What makes this place special is the attention to detail and how it captures the unique blend of Western and Japanese influences that shaped Hokkaido’s development. In winter, the snow-covered buildings create a particularly atmospheric experience that feels like you’ve wandered onto a movie set.
Relax and Rejuvenate: Jozankei Onsen
About an hour from central Sapporo lies Jozankei, a hot spring paradise tucked into a forested valley. After days of sightseeing, there’s nothing better than soaking in mineral-rich hot springs while looking out at beautiful natural scenery.
Many of the ryokan (traditional inns) offer day passes if you’re not staying overnight. My recommendation? Splurge on a night’s stay for the full experience – including a multi-course kaiseki dinner featuring Hokkaido specialties.
The area is particularly stunning during autumn when the forested mountains explode in red and gold. Just imagine soaking in steaming waters while surrounded by fall foliage – pure bliss!
Retail Therapy: Tanukikoji Shopping Street
Ready to shop till you drop? Tanukikoji is Sapporo’s oldest shopping arcade, stretching for about a kilometer with over 200 shops under a covered roof – perfect for those snowy days!
What I love about Tanukikoji is its variety. You’ll find everything from souvenir shops and vintage clothing stores to pachinko parlors and local restaurants. It’s less touristy than shopping areas in Tokyo or Kyoto, giving you a glimpse into where locals actually shop.
Don’t miss the quirky raccoon dog statues (tanuki) that give the street its name. They’re said to bring good fortune – maybe to help you afford all those souvenirs, lol!
Hokkaido Shrine: Spiritual Serenity
Need a break from the city buzz? Hokkaido Shrine offers a peaceful retreat surrounded by Maruyama Park’s lush forests. As Hokkaido’s most important Shinto shrine, it honors the kami (spirits) who guided the island’s development.
The approach to the shrine through its towering torii gates and tree-lined paths is almost as impressive as the shrine itself. During cherry blossom season (usually early May in Sapporo), the shrine grounds become an enchanting pink wonderland.
Even if you’ve seen many shrines elsewhere in Japan, Hokkaido Shrine has its own unique character, reflecting the frontier spirit and natural bounty of the island.
Sapporo Factory: History Meets Modern Fun
Housed in the original Sapporo Beer brewery building, Sapporo Factory has been transformed into a multi-purpose complex with shopping, dining, and entertainment. The red brick architecture creates a cool contrast with the modern shops inside.
What makes this place worth visiting is how they’ve preserved elements of the original brewery while creating something entirely new. The central atrium hosts seasonal events and performances, and there’s even a small brewery still operating inside!
It’s the perfect spot to escape Sapporo’s weather extremes (super cold winters, sometimes humid summers) while enjoying some retail therapy and local eats.
Final Thoughts
Sapporo might not get the same attention as Tokyo or Kyoto, but IMO that’s part of its charm. The city offers a perfect blend of urban amenities, natural beauty, and cultural experiences without the overwhelming crowds you’ll find elsewhere.
Whether you’re slurping ramen in a steamy shop on a cold winter night, watching the sunset from Mount Moiwa, or relaxing in a hot spring surrounded by autumn leaves, Sapporo offers experiences that engage all your senses.
Have you been to Sapporo or are you planning a trip? What experiences are you most looking forward to? Whatever season you visit, I guarantee this northern Japanese city will surprise and delight you in ways you never expected.